Industry News & Blogging
Customised industry news and blogs written to your brief and published in full on your website.
Fresh, relevant and engaging
Custom industry news and regular blogging is a great way to keep your website fresh, relevant and engaging. It gives your audience a reason to come back and creates more opportunities for you to reach out to them through search engines, social media and email.
Aligned with your business strategy
Our articles are written to a flexible editorial brief ensuring they meet your requirements in terms of style, topics and keywords. Briefs are regularly updated to ensure your content remains tightly aligned with your business strategy.
Build your brand
Controllable, professionally-written articles published on your website will help you build your online brand. We’ll write about the themes, stories and topics that you want to be associated with.
Drive your search, social and email campaigns
Regular, targeted articles will pull more visitors in to your website from Google’s search results. We will also use them to drive your social media and email marketing campaigns.
Local, full-time editorial teams
Our articles are produced by editorial teams working in Australia and New Zealand. Our writers are full-time, offering you continuity and stability. They are trained in media law and how to write for search, which means your articles are effective and safe.
Strategy, support and analytics
Your Castleford account management team will work with you to develop an appropriate content strategy for your business. From keyword research and practical help with your social media platforms to site reports and analytics, we’ll focus on getting you a return on your investment.