Castleford Media at adtech Sydney 2012

Keep an eye on this page – and our blog – for updates during and after the event.adtech Sydney 2012 adtech Sydney kicks off at the Sydney Convention and Exhibition Centre in Darling Harbour on March 14th. Running for two days, the event is one of the highlights of the digital marketing calendar and will be familiar to advertising and marketing professionals from Europe, Asia and the US.The event attracts a broad range of exhibitors, along with in-house and agency marketeers looking to get a feel for the latest trends, tips and topics. There will be presentations in and around the exhibition hall, with a number of big name speakers, such as Andy Lark of Commonwealth Bank and Chris Erb of EA Sports.Our speaking gigWe’re speaking at 1pm on Wednesday (March 14th). This year the presentation will look at Monetising Content, with some tips on how you can line up your content strategy with your conversion goals. Slides are available below.Castleford at booth #50The Castleford team will be at booth #50 this year, so if you’re on the delegate list and want to know how our content strategies can drive traffic, leads and sales for your business, drop by for a chat. adtech Sydney 2011adtech Sydney kicks-off at the Sydney Convention and Exhibition Centre in Darling Harbour on March 9th. It’s a two-day event, now in its fourth year. The adtech (or ad:tech) brand is well known in the online marketing community, with popular shows in San Francisco, Singapore, New York and London.Targeted at digital marketing and advertising professionals, adtech Sydney 2011 aims to provide an educational experience for delegates, as well as networking and lead generation opportunities. This year’s event features more than 150 speakers, including keynotes from Google’s Daniel Alegre and Steve Patrizi of LinkedIn.adtech is back on Australian soil later in March with adtech Melbourne.Castleford at booth #49Great to meet some really interesting people at the expo, which was pretty successful all round. It was a good chance for us to showcase our custom news marketing services and gauge what else is going on in the search, social and online marketing space. Looking forward to adtech Melbourne.Our speaking gigThanks to everyone who attended our speaking gig on social media marketing and original content. It was a great turnout, which shows the growing interest in social platforms in the Australian market. If you missed the presentation, you can download the slides on Slideshare or view them below. The embedded videos were upsetting the upload process so we had to exchange them for links.adtech postsad:tech Sydney: Post-show round-up ad:tech Sydney: Importance of fresh content ad:tech Sydney: ad:tech trending on Twitter ad:tech Sydney: Social media and original content