Custom Blogging

Custom Blogging from Castleford Media is a plug-and-play content marketing solution for SMEs and non-profits. To see how Custom Blogging could work for your organisation, request some client examples and we’ll show you relevant case studies.

Punch above your weight

Leveraging the power of the internet, particularly social media, can be a fantastic way for smaller organisations to punch above their weight. Recent progress in the digital space has lowered barriers to entry in a wide range of industries. It has led to exciting innovations and dramatically increased the pace of change, led in the most part by high-growth small and medium-sized businesses.When it comes to competing online, these dynamic companies need the same ingredients as their larger rivals. A bigger budget will obviously increase your options and support more ambitious objectives when developing campaigns. But an effective online marketing strategy is not the reserve of major brands. SMEs and non-profits can get in on the action too.

Content meat in your marketing sandwiches

Content is often the missing piece of the puzzle for a whole raft of online marketing activities. Your website, your social media campaigns and your email newsletters all need unique and relevant content in order to succeed.Australia’s SMEs, charities and professional associations often struggle to find the budget for the army of consultants and experts offering to look after various aspects of their online presence. What they need is a content solution that will support a broad range of online marketing activities in one hit.Unique and relevant content can boost your Google rankings and help you get more people on to your website. It can help you push your visitors towards your revenue-generating pages and improve your conversion. It can give you a point of differentiation from your competition. And it can drive your social media and email marketing campaigns.

How does Custom Blogging work?

Custom Blogging from Castleford Media is an out-of-the box content marketing solution designed specifically for SMEs and non-profits. It combines regular, tailored blog posts and SEO-friendly landing pages with the advice and support you need to develop a suitable content strategy for your organisation.TechnicalOur technical support team will fully integrate your Custom Blog into your website so that new articles can be posted seamlessly and in-line with best practice on-page SEO.EditorialOur full-time, in-house writing staff will produce your tailored, keyword-heavy blog posts and landing pages in line with a flexible Editorial Brief that you control.ConsultancyOur content marketing specialists will help you develop a content strategy suitable for your organisation, tracking the performance of your Custom Blog and providing advice across all aspects of online marketing.