Content Strategy

Tailored strategies that leverage our full range of content and support your core business objectives.

 

Find the best content mix

Castleford offers an ever-growing editorial range from industry news, blogs and web copy to case studies, whitepapers and infographics. We will work with you to identify the most effective mix of content assets for your business.

Set your editorial line

The articles we produce for you will be written to a flexible editorial brief. You can use your editorial brief to control tone, style, topics and keyword strategy. This will ensure that your articles are effective, consistent and relevant to your business.

Plan and control your content

We will work with you to plan your content strategy to keep it closely aligned with your business. This will allow you to roll out content types and topics that support your commercial objectives, business priorities and wider marketing activities.

Optimise for search

We will help you identify ways to improve your website for search engines and users. Your account management team will provide regular reports highlighting fixes, explaining best practice and interpreting your analytics. We will also work with you to develop effective keyword and linking strategies.

Drive conversions

Your account management team will work with you to identify conversion opportunities on your website. Whether it’s a purchase, a download or an enquiry button, your content strategy needs to be tightly aligned with what you want your website visitors to do.

Share and promote

As well as building and enriching your website, our content is ideal for driving your social media and email campaigns. We will work with you to integrate effective social and email elements into your content strategy, providing both the ideas and the execution. We can also provide articles for publication on third party blogs and news sites.