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Castleford Search & Social Blog

Read the Castleford Search & Blog for news, comment and tips on organic search, social media and content marketing. Our blog gets updated regularly with new posts from various members of the Castleford team. Subscribe to our RSS Feed or follow us on Twitter for the latest from us and from around the web.


Make the most of your paid social media advertising with the IAB Australia guidelines.

Best practice guidelines for paid social advertising released

24/05/2013

Receive more guidance on your paid advertising practices with IAB Australia’s newly released social advertising document. [more]

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Just what do teens get up to on Facebook?

Just what do teens get up to on Facebook?

23/05/2013

New research sheds light on teenagers’ social media activity, which may help companies shape their Facebook campaigns. [more]

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Australians are increasingly accessing social media from their mobile phones, the 2013 Yellow Social Media Report confirms.

Mobile a growing gateway to social media for Australians

23/05/2013

The newly released 2013 Yellow Social Media Report highlights the growth of social media use from mobiles and the need for companies to effectively engage on these channels. [more]

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Online advertising spend continues to climb

Online advertising spend continues to climb

22/05/2013

Growth in online advertising spend has continued, reaching $910.8 million for the March quarter. [more]

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Keep the text language to your mobile phone and Twitter - don't use it on Facebook!

Three habits to avoid on Facebook

22/05/2013

Keep your followers engaged with your Facebook page by avoiding these three habits! [more]

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SMBs 'missing the mark' with social media

SMBs ‘missing the mark’ with social media

21/05/2013

Many of the nation’s businesses are not making the most of their social media strategy, research from Yellow Pages shows. [more]

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Yahoo! has announced that they will acquire Tumblr in a $1.1 billion deal.

Yahoo! to bring Tumblr on board in $1.1 billion acquisition deal

21/05/2013

Internet giant Yahoo! has confirmed that they will acquire short-blogging website Tumblr in a $1.1 billion deal. [more]

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Pinterest changes make pins 'more useful'

Pinterest changes make pins ‘more useful’

20/05/2013

Pinterest has introduced a number of changes that are designed to make the site more useful. [more]

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Ask for Retweets to push your Twitter campaigns!

Take advantage of Twitter’s ‘most effective’ call to actions

20/05/2013

Increase the effectiveness of your Tweets with Twitter’s four ‘most effective’ call to actions! [more]

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Yahoo! integrates Twitter posts into news stream

Yahoo! integrates Twitter posts into news stream

19/05/2013

Yahoo.com will be displaying Tweets on its news stream, as the company recognises people’s need to stay connected. [more]

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