When designing a social media strategy, many companies will largely focus on the main platforms of Facebook and Twitter, designing a bulk of their campaigns for these networks.
Although these two platforms are known to draw millions of people, it's also important to have a strategy in place for other websites such as Google Plus, LinkedIn and Pinterest.
Google Plus could prove to be especially valuable to your social media marketing plan, with a report from market research company GlobalWebIndex (GWI) finding that the social network has grown in terms of active usage by 27 per cent (343 million) to become the number two social platform.
This indicates that Google Plus is indeed valuable to your social media strategy, dispelling any talk that the platform is a "ghost town".
Brett of GWI posted on January 22 that "interestingly for Google" YouTube comes in at number three which demonstrates the "immense opportunity of linking Google's services through the G+ social layer.
"This is also a key indication of why Google Plus integrated with the Google product set is so key to the future of search and the internet."
Brett states in another report, posted on January 28, that not enough brands and agencies have a Google Plus presence and this needs to change, especially considering that the platform is fully integrated into all Google services, namely Google Search and YouTube.
He said that deep integration with Android may be the "most important factor" for marketers and brands as mobile becomes an increasingly essential part of strategies.
"Android will continue to be at the forefront of the smartphone revolution around the world for the foreseeable future, and it is likely the Google+ will play an ever more significant role for Android users."