Students at Western University in London will now have the opportunity to – quite literally – call themselves social media marketing experts.
A new Digital Communication Certificate Program is intended to start in September and will aim to provide students from all faculties with social media literacy.
With content marketing strategies quickly moving online, understanding the importance of digital communication is becoming essential for every graduate.
This is because search engines and social media are extremely valuable tools for driving sales and boosting brand awareness.
At the end of 2011, Facebook recorded over 800 million active users. Other networking sites, including Twitter, Pinterest and Google+ are all household names – and LinkedIn recently celebrated its sixth birthday.
The Digital Communication Certificate will be part of the Faculty of Information and Media Studies (FIMS) but it will be made available for any graduate or postgraduate at Western University.
This is because understanding social media is not just for the marketing gurus or the technologically-savvy. Digital communication is a movement that affects everyone.
"These days, if you plan on getting your message into the public sphere, it is important to be able to harness social media, search engines and network theory," FIMS associate dean Nick Dyer-Witheford said earlier this month.
Technology analyst Carmi Levy echoed this statement, telling the London Free Press: "If you come out of university without being social media literate, you may as well be illiterate."
An overstatement, perhaps – but it does remind us that social media is a fast-moving phenomenon that all businesses could benefit from – if they can keep up.
Posted by Jess O'Connor