Things are already underway at the Sydney Exhibition and Convention Centre – and if you happen to be in the area, why not drop by and see our director Adam Barber speak about monetising content in the Exhibition Hall between 13:00 and 14:00?
Adam's presentation will focus on content marketing – particularly how it can drive leads and sales in your business.
Aligning your content strategy with your conversion objectives can maximise your return on investment. In addition to presenting six crucial tips for monetising your content, Adam will also answer questions at the end of the session.
If you won't be able to make the presentation – or if you want to see it again – slides will be available on SlideShare later today.
While you're at ad:tech Sydney, you can also stop by and say hi to the Castleford sales team – our head of sales and marketing Gabriel Villablanca will be at Booth #50 today and tomorrow.
And if you're not in Sydney but still want to follow the action, the Castleford Media Twitter team will also be onsite – our handle is @castlefordmedia.
See you at ad:tech!
Posted by Kaitlyn Critchley